SAM Coverage
Author: Jordyn Bremmer
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Global Trends in Summer Ops
An expert look at what summer travelers want and what’s working at mountain destinations worldwide. As traveler expectations evolve— shaped by climate realities, new…
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Under New Ownership
Is it up to the independents to determine the future health of skiing? A handful of intriguing ownership models have popped up in the…
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Idea Files :: January 2026
An all-Canada edition with a custom Panther mixer; hands-free water stations; and a downspout boot dryer. Panther Mixer Castle Mountain, Alberta, installed a high-speed…
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Education for the Real World
As enrollment dips, SAM degree and certificate programs are modernizing curriculum and evolving in step with the industry to keep the talent pipeline alive. For…
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Rope Tow Renaissance
Speed, culture, and economics are pushing resorts to reconsider the most old-school lift on the mountain. It was a cold December evening in 2020…
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Safety Culture Pays Off
How an employee-led safety committee at Holiday Valley has made measurable impacts on culture and the bottom line. In 2017, Holiday Valley, N.Y., launched…
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Telluride Resort to Close in Response to Planned Patrol Strike
SAM Magazine—Telluride, Colo., Dec. 26, 2025 [Updated 12/29/25]—After months of contract negotiations, the Telluride Professional Ski Patrol Association (TPSPA) authorized a Dec. 27 strike.…
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Menus That Tell a Better Story
Menus work best when treated as a strategic communication tool, not an afterthought. This is Part 2 of a three-part series on the most…
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Marketing the Magic
Resorts are embracing emotion-driven marketing, inspiring guests via video, social posts, and unique mountain activities. Ski resorts are adapting marketing strategies to connect with…
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The Olympic Bump
Every four years, the Winter Olympics play on the TVs of millions of Americans. Can you guess which sport gets the biggest bump in…