SAM Coverage
Author: Jordyn Bremmer
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The Cost of Efficiency is Authenticity
A fearful marketer’s view on AI. I am a one-person marketing department at a relatively small family-owned ski area. That means I wear a…
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Washington Recreation Groups Issue Joint Winter Recreation Update
SAM Magazine—Wenatchee, Wash., Dec. 19, 2025—After major storms brought torrential rain and damaging winds that washed out roads and depleted an already thin snowpack,…
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Contract Negotiations Set to Resume Between Telluride Resort and Patrol Union
SAM Magazine—Telluride, Colo., Dec. 19, 2025—Communication between Telluride Resort and the Telluride Professional Ski Patrol Association (TPSPA) will resume following a union vote earlier…
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Report Details Economic Impact and Visitor Demographics of Idaho Ski Areas
SAM Magazine—Kellogg, Idaho, Dec. 17, 2025—Idaho ski areas recorded 2.4 million skier visits in 2024-25, the fifth straight season with more than 2 million…
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Weather and Economy Hit Western Lodging Results
SAM Magazine—Winter Park, Colo. Dec. 16, 2025—Below average snowfall and faltering consumer confidence negatively impacted November booking activity at Western destinations, according to the…
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Flooding Shuts Down Washington and Oregon Ski Areas; Federal Emergency Declared
SAM Magazine—Seattle, Wash., Dec. 16, 2025—A series of severe atmospheric rivers beginning on Dec. 9 brought the Pacific Northwest ski season to a grinding…
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Quebec Order Prevents Mont-Sainte-Anne from Opening Lifts to Start Season
SAM Magazine—Beaupré, Quebec, Dec. 15, 2025—Quebec regulators have ordered the closure of four aerial lifts at Mont-Sainte-Anne (MSA), postponing the resort’s planned opening and…
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Snow People – December 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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The 2025 SAM Terrain Park Contest Winners
SAM Magazine—Natick, Mass., Dec. 11, 2025—The 20th SAM Terrain Park Contest saw 40 percent more votes than last year and drew 85 resort-submitted entries…
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Vail Resorts Q1 2026 Report: Steady Business, More Marketing
SAM Magazine—Broomfield, Colo., Dec. 11, 2025—Vail Resorts reported 4 percent year-over-year resort net revenue growth in the 2026 fiscal first quarter ended Oct. 31,…