SAM Coverage
Author: Jordyn Bremmer
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Club Med Tremblant to Open in 2028
SAM Magazine—Mont-Tremblant, Québec, Dec. 9, 2025—Mont-Tremblant will be home to a new ski in, ski out Club Med resort in December 2028. Club Med…
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Vail Resorts Loosens Advance-Purchase Lift Ticket Window
SAM Magazine—Broomfield, Colo., Dec. 9, 2025—Vail Resorts will now offer skiers and riders a discount on lift tickets purchased four or more weeks in…
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Sky Tavern Names Chris “Toph” Brown as New CEO
SAM Magazine—Reno, Nev., Dec. 2, 2025—The Sky Tavern board of directors has appointed Chris “Toph” Brown as the Nevada ski area’s new chief executive…
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Black Mountain, Town of Jackson Reach Settlement
SAM Magazine—Jackson, N.H., Dec. 1, 2025—Black Mountain and the Town of Jackson have reached a settlement, ending a months-long clash over operations at the…
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Megève Ski Area Joins Ikon Pass
SAM Magazine—Haute-Savoie, France, Dec. 1, 2025—Alterra Mountain Company added France’s Megève Ski Area as an Ikon Pass partner for 2025-26. Full Ikon Pass holders…
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Pacific Group Resorts Acquires SilverStar
SAM Magazine—Vernon, British Columbia, Nov. 25, 2025—Pacific Group Resorts (PGR) has acquired SilverStar Mountain Resort in Vernon, British Columbia, from Powdr. PGR’s portfolio now…
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Vail Resorts Taps Lululemon Executive Burgoyne as CRO
SAM Magazine—Broomfield, Colo., Nov. 25, 2025—Vail Resorts has appointed Celeste Burgoyne as executive vice president and chief revenue officer, effective Jan. 26, 2026. Burgoyne…
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CDA Wins 25-Year Contract Renewal to Operate La Plagne
SAM Magazine—Paris, Nov. 25, 2025—After a competitive tender process, Compagnie des Alpes (CDA) has secured a new 25-year Public Service Delegation (PSD) to continue…
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Mad River Glen Exercises Right to Buy 1,100 Acres Surrounding the Ski Area
SAM Magazine—Waitsfield, Vt., Nov. 24, 2025—The Mad River Glen co-op board of trustees voted unanimously to exercise its right of first refusal to acquire…
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Wisconsin’s Whitecap Mountains Files for Bankruptcy
SAM Magazine—Upson, Wis., Nov. 24, 2025—Whitecap Mountains Resort has filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the Western District of…