SAM Coverage
Author: Jordyn Bremmer
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Hestra
Hestra started with a simple mission: build the toughest, most reliable gloves possible. Founded in Sweden 90 years ago, Hestra first made its name crafting…
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Jackson Hole Ski Patrol Vote Against Unionization Remains Unresolved After Ballot Challenges
SAM Magazine—Jackson, Wyo., Jan. 13, 2026—Jackson Hole Mountain Resort ski patrollers voted against unionizing in a National Labor Relations Board (NLRB) election held over…
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Nederland Board Moves Forward on Eldora Mountain Resort Acquisition
SAM Magazine—Nederland, Colo., Jan. 13, 2026—The Town of Nederland’s Board of Trustees unanimously voted Jan. 6 to approve an asset purchase agreement that would…
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Live Sessions Set for 2026 Ski Resort AI Bootcamp
SAM Magazine—Natick, Mass., Jan. 13, 2026—The Ski Resort AI Bootcamp will return in 2026 with four new virtual live sessions focusing on practical, department-level…
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Camp Partners
Cutter’s Camp is supported by a select group of industry partners who help shape the camp experience and deliver real-world solutions to our attendees.…
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Telluride Patrol Union Approves New Contract
SAM Magazine—Telluride, Colo., Jan. 9, 2026—The Telluride Professional Ski Patrol union, on strike since Dec. 27, accepted the latest offer from the resort on…
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Special Report: Swiss Valley: A Michiana Revival
On the cusp of turning 65, the Wiseman family’s Swiss Valley has done more than persevere, it’s found a Perfect future. This is part…
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Holiday Business Boomed in East, Midwest and Canada, Went Bust in West
SAM Magazine—Happy Valley, Ore., Jan. 8, 2026—Killington Resort The two-week 2025-26 holiday period was a tale of haves vs. have-nots. While the East, Midwest,…
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Minnesota Ski Areas Generated $359 Million Economic Impact in Winter 2024-25
SAM Magazine—St. Paul, Minn., Jan. 7, 2026—Minnesota’s 18 operating ski areas generated $359.1 million in total economic value to the state during the 2024-25…
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Special Report: SAM Technology Survey Shows Tech’s Rising Strategic Role at Ski Resorts
SAM Magazine—Natick, Mass., Jan. 7, 2026—Resorts are investing more in technology and increasingly treating it as a strategic priority, according to SAM’s 2025–26 Technology…