SAM Coverage
Donna
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On the Road :: November 2019
Summer Ops Camp, regional shows, Mountain Technology Symposium. Summer Ops Camp Gatlinburg, Tenn., Sept. 3-5 Campers about to embark on the zip line…
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Publisher’s Memo :: November 2019
Much to learn, you still have… In the Star Wars movie, The Empire Strikes Back, Luke Skywalker discovers he needs help on his journey…
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Vendor Directory
Check out the directory of the Summer Ops vendor partners. Choosing your next summer attraction or service is made easier with company descriptions,…
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Midwest Ski Areas Association 2019 Summer Meetings & Trade Show
SAM Magazine—Lake Geneva, Wis., Aug. 26, 2019—The Midwest Ski Areas Association (MSAA) Summer Meetings & Trade Show drew a large crowd of 424 attendees—including…
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Building Snowmaking Teams
Resorts have realized it takes a lot more than a decent wage to successfully hire and retain good snowmakers. Employee hiring and retention…
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Boss Ladies
We profile four female leaders who are part of a growing trend as more women earn seats at the executive table. In 2013,…
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Brave New World
Chris Diamond’s insightful new book, Ski Inc. 2020, analyzes the consolidation trend and its potential impacts on all winter resorts. The ski industry…
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SAM Summit Series 2019 — Part 5: What Does the Future Hold?
Four mentors provide genuine—and sometimes pointed—answers to questions from mentees about our industry’s future. At the root of it, the SAM Summit Series—a…
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Construction Site :: September 2019
Major projects are in full swing at resorts across North America, including big lifts, snowmaking overhauls, and a base area renaissance. SQUAW VALLEY…
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Leveraging Influence
Working with social media influencers can be a slippery slope, but it can also boost your marketing in ways other avenues can’t. In…