SAM Coverage
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Brian Fairbank: On a Mission to Convert
This profile of new NSAA Chairmman Brian Fairbank, also owner-general manager of Jiminy Peak and Brodie Mountain, Mass., details his committment to the NSAA…
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Industry Reports
ASC Merges with Meristar; Two Colorado Court Decisions (Nathan Hall and Eldora MOuntain); Austrian (Lift) Tragedy Still Unsolved; Saddleback Sells Part of Appalachian Trail;…
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Stay Tuned
The article highlights the practices and the importance of keeping rental fleets tuned for customers. Contains a sidebar on backshop tips.
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Avalanches and Your Customers
This piece advocates resorts offering guests educational avenues to learn about avalanches and backcountry safety as off-piste skiing becomes more popular among guests.
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Increasing Skier Visits
This piece posits that better retention rates and real growth will be improved if the ski instruction martketplace is opened up to new methods.…
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Needed: Shaper Beginner Rental Ski
Tim’s piece decrys the apparent lack of durability of shaped beginner rental skis. The cap construction, he says, means the ski looks old after…
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A Vital New Role for Ski Schools?
David points out that in trying to fix low retention rates among ski areas, ski school needs to play an important role, making instructors…
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Our High-Flying Real Estate Image
This short piece points out that while selling real estate isn’t a bad thing, the ski industry could be hurt by the emerging image…
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Staying in the Green
This is a roundup of what resorts across the continent are doing to be environmentally sensitive.
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End Page
Joe Gmuender engineering from a lawn chair; using old skis as tomato stakes; engineering definition from Nils Ericksen; A weird survey.