SAM Coverage
admin
-
Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…
-
Letters to the Editor
Paul McMorris asks for names re: Idea File piece in the November 2000 issue; Marian Austin of Association of Scottish Ski Areas reminds us…
-
Staying In Touch With Guests
Walkie-Talkie radio use among guests gives resort operators another way to monitor activities on the hill and to respond to potential problems.
-
A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.
-
MVP: A Lifetime of Service
This is a brief profile of Robert Davis, who has been with American Tramways, and its previous incarnations, for the past 40 years.
-
Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…
-
Are Your Downloadables Deductible?
The article discusses the gray area of deducting costs of certain aspects of maintaining a Website for business purposes. No code exists, but precedent…
-
It Ain’t Just Skiing
This is the third piece in a series on ski schools. It details Aspen ski schools, which have one of the industry’s highest return…
-
Boot Camp Symposium on Terrain Features
This is an article describing the symposium sponsored by Pisten Bully at Mammoth Mountain, Calif., in November of 2000. There was classroom training as…
-
When In Doubt, Shop
This piece details how a strong, carefully planned retail presence can lead to year-round sales success.