This piece posits that better retention rates and real growth will be improved if the ski instruction martketplace is opened up to new methods. Seiler feels the virtual monopoly enjoyed by the PSIA’s ATS system is too restrictive. Instead, he feels PSIA should fight for its instructors and embrace new programs, instead of being preoccupied with its own survival.
Increasing Skier Visits
This piece posits that better retention rates and real growth will be improved if the ski instruction martketplace is opened up to new methods. Seiler feels the virtual monopoly enjoyed by the PSIA’s ATS system is too restrictive. Instead, he…