SAM Coverage
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More Pass Partnerships: Sugar Bowl Adds Woodward; Alyeska Joins Super Pass
SAM Magazine—Norden, Calif., Aug. 11, 2015—More season pass partnerships among ski areas in the U.S. and internationally are being unveiled as the 2015-16 season…
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Stowe, Taos Join Mountain Collective
SAM Magazine—Stowe, Vt., Aug. 11, 2015—Stowe Mountain Resort and Taos Ski Valley have joined the Mountain Collective that now includes skiing and riding access…
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Real-Time Website Analytics: What You Can Learn in the 10 Minutes After Hitting “Send”
One of the biggest time-sucks as marketers is analytics. Dashboards, charts, and reports for miles, it’s easy to get overloaded by numbers. Once that…
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OITAF Meeting Sept. 8-11 to Include Aerial Parks, Zip Lines
SAM Magazine—Hood River, Ore., Aug. 7, 2015—The 12th OITAF-NACS Symposium will be held Sept. 8-11 at the Hood River Inn. Themed “Trams, Dams, and…
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Echo Bounces Back as Public Ski Hill
SAM Magazine—Idaho Springs, Colo., Aug. 6, 2015—Echo Mountain is re-opening its slopes to the general skiing and snowboarding public once again this winter. The…
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Mt. Rose to Pay $11 Minimum Wage
SAM Magazine—Reno, Nev., Aug. 3, 2015— With Mt. Rose Ski Tahoe increasing its minimum wage to $11 an hour, ski area employees in the…
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Three New York State-Owned Ski Areas Go Solar
SAM Magazine—New York, July 31, 2015—New York State and the Olympic Regional Development Authority (ORDA) have entered into a 25-year power purchase agreement with…
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Chinese Downhill: Beijing will host 2022 Winter Olympics
SAM Magazine—Beijing, China, July 31, 2015—Beijing has been selected to host the 2022 Winter Olympics, beating out Almaty, Kazakhstan, by a 44 to 40…
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Just Call it “Park City” From Now On
SAM Magazine—Park City, Utah, July 30, 2015—Let the rebranding begin: Officials at Vail Resorts unveiled a new brand campaign that combines Park City Mountain…