New research sponsored by USIA shows that people who say they are skiers are not necessarily the ones on the slopes. Called the USIA Vacation Planning Study, the research tells a story of many well-intentioned skiers who were never convinced to act. A comparison of the National Skier Opinion Survey (NSOS) study and this one reveals the differences between those who said they would ski and those who did.
Targeting The Elusive, Unfaithful Skier Market
New research sponsored by USIA shows that people who say they are skiers are not necessarily the ones on the slopes. Called the USIA Vacation Planning Study, the research tells a story of many well-intentioned skiers who were never convinced…
About the Author