Frank the Friendly Viking serves as a goodwill ambassador at Norway Mountain, Mich. He helps juggle equipment in the parking lot, plays trivia in lift lines and blesses the hot chocolate in Kinder School. Now, customers come just to see the Viking.
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March 1997 Issue
Frank the Friendly Viking serves as a goodwill ambassador at Norway Mountain, Mich. He helps juggle equipment in the parking lot, plays trivia in lift lines and blesses the hot chocolate in Kinder School. Now, customers come just to see the Viking.