In This Issue
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A Dream Job At Sno-E
An undergraduate describes his summer internship at Sno-engineering, and suggests that internships benefit ski industry employers and interns equally.
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Why Wintersport Business?
Longtime industry insider Tanler explains his reasons for launching a new trade magazine, Wintersport Business, based on confidence in the future of…
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Women’s Needs, Women’s Voices
The newly-formed Snow Sports Association for Women (SSAW) addresses industry lack of sensitivity to the female demographic.
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Forest Service Should Know Better
SAM calls for strong industry response following Forest Service reversal of an approval granted to Santa Fe Ski Area for expansion.
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A Focus On The Young
SAM applauds the decision of industry leaders to market to the 10 to 24 age group for continued growth.
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The Way To A Young Heart Is Through The Ears
Why music is the way for the ski industry to reach today’s young people.
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24…
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Why Not Public Radio?
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests…
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Freaks Of Nature
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent…
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Charleston Inspires Action
In surprising numbers and ways, NSAA members around the country return to their areas to practice what they were preached at the…