In This Issue
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Pump Up The Volume
This past winter, two Pocono areas proved the value of maximizing their snowmaking capacity. Considering the balmy temperatures throughout the Pocono Mountains…
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Share the Wealth
Here’s a concept: give your guests a personalized tour and lead them all over the mountain, without moving a muscle (or adding…
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Going Abroad
As the domestic labor market tightens, resorts increasingly look overseas for staff. As the ski industry’s historical pool of snow bums has…
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Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as…
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Extreme Season Ends Well
It’s no surprise-wherever and whenever the weather cooperated, skiers and riders turned out en masse. Cupid shot an arrow straight through the…