In This Issue
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This Is The Weather That Was
A report by the “Skiing Weatherman”, Herb Stevens, on the effects of the much talked about El Nino phenomenon. This irregularity resulted…
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Spotlight On Colorado’s Front Range Skier
A statistical review of this mega-market for ski area marketers. Includes a comparative demographic breakdown of the region and how this market…
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Rentals And Risk
An editorial on the lack of professionalism in resort rental shops. The author recounts numerous mishaps and how rental operators can reduce…
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Putting Ease Into Skis
A review by the editor on the new revolution in parabolic “easy skis”. These skis with wide tips and tails are manufactured…
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NSAA, Asf And Business In Washington
A look at the current plans at NSAA to change their structural relationship with the ski industry lobbying arm, the American Ski…
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Patrol And Control
A look at how the management at Boreal, Calif., came up with new solutions to maintain the integrity of their snowboard park…
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Profits And Publicity
A review of the nation’s leading snowboarding events. The article examines both the monetary profit and the publicity gained in the hosting…
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What Makes A Great Park
A real-life look at what it takes to create a snowboard park that is both enjoyed by the riders and profitable for…
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1995-96 Rental Equipment Preview
A preview of the many new entries into the snowboarding rental market. Includes color photos and news of new lines and manufacturers’…
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The Boom In Mountain Living
An editorial look at the boom in mountain living. The author lays out the problem of overdevelopment and overcrowding of our nations…