In This Issue
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses…
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Kicking Horse, B.C.
The cover image relates to the annual lift construction survey that begins on page 69 of this issue. It is a (solarized)…
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Rental Equipment in the Spotlight/SAMMY Time
The memo highlights the “Rental Equipment Handbook 2002” supplement in the issue and tells readers about the Renmtal Alley showcase scheduled for…
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The X Games Delivers Bigtime But Should We Ask For More
The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund…
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PSIA-AASI Replies, Explains Role
This essay by the president of the PSIAA is a response to Speak-Out pieces in the November 2000 issue that discussed the…
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Thoughts on our 40th Year
A brief salute to our readers and our advertisers for their support over a period of 40 years.
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A Huge Sigh of Relief
Early-season visits hint at a strong current season at most ski areas across the continent.
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We Remember Two Friends
John Jay, early ski-filmmaker, and Bob Gillen, editor and publisher of Snow Industry Letter, are briefly profiled.
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The End Page
Wild Mountain, Minn., lost power the day after Thanksgiving and made due towing skiers with Pisten Bullys and cooked burgers and brats…
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Blue Pages
Doral: A New Brand in Snowsports (our questions on the MeriStar-ASC merger that was not to be); Dept. of Utterly Useless Statistics…