In This Issue
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Reinventing Tourism Promotion In Colorado
Colorado governor Roy Romer called the Colorado Tourism Summit to explore alternatives in the face of the demise of the Colorado Tourism…
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Kids Can’t Afford To Ski
A look at the rising costs of ski vacations and some of the current trends in lodging that make skiing more accessible…
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Searching For Common Ground
A reprint of a letter written by Joe Parkinson to the Vermont Ski Areas Association (VSAA) newsletter calling for unity and urging…
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Linking Usfs With Public Education And Environmental Issues.
Deals with the changing structure of the USFS and how ski areas and industry players can use this opportunity to effect positive…
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Discount Lift Tickets Reaching Epidemic Proportions
An in-depth look at the pros and cons of discounted tickets. Covers strategies of ski areas that offer many types of tickets…
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New Products
Products include: software catalog (World Class Software), composite hose( Heatway), interlocking floor system (Dri-Deck), galvanizing repair compound (Brite Products).
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Customer Service: Small Surveys For Small Areas
The cost-saving aspects of doing in-house surveys of skiers and guests against the cost ($2,500-$3,000) of hiring a survey operator.
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Knowledge Reduces Accidents
Surveys taken at Mount Snow, Vermont, revealed that skiers with knowledge of ski-related fatalities rated skiing as more dangerous on a scale…
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Expansion Plus
At Alyeska, Alaska, landscaping got as much attention as the routine additions, with more than $1 million spent on outdoor beauty in…
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Keeping Women Coming Back
Jeannie Thoren is taking her women’s equipment clinics to midwestern areas to make the sport user-friendly for women. This piece explores the…