The Voice of the Mountain Resort Industry  |  Est. 1964

SAM Coverage

Departments: Rental & Retail

  • Industry Reports

    Crested Butte Sale Final; Steamboat Issue Unresolved. SolVista Changes Name. Gore to Expand. Big Tupper Bought. Retail Audit Shows Overall Increase. Mount Washington Opens.…

  • Bridging the Gap

    An inaugural progam at Hunter Mountain brought rental shops, ski and snowboard schools and equipment manufacturers together.

  • Tuning Out

    Rental gear is only as good as its tune, as these managers learned.

  • Controlling Quality

    Here’s a checklist to help serve up the best rental experience.

  • Blue Pages

    AIG: In need of re-assurance? Rent our ski area–please. Miller wins world cup, plans own tour. Reading the signs in the retail audit. Deals…

  • Construction Site

    Ski areas are spending more time on the beginner experience by creating new rental centers, new terrain and more uphill transportation.

  • 25 Top Products

    After cruising through the SIA Show in Vegas, the SAM staff came up with the 25 must-have products in accessories and gear. Fashion, wearable…

  • So Many Questions, So Few Answers

    A Rental Roundtable at the SIA Show kicked off a much-needed discussion on rental practices. Alex Douglas is on a mission. The rental manager…

  • Tune Up Your Rental Gear

    Pre-season maintenance helps ensure that your rental fleet is ready to roll when the snow flies.

  • Between a Helmet and a Hard Place

    With the popularity of helmets on the rise, more ski areas are looking into including the lids in the rental program. Is it worth…