SAM Coverage
Departments: Rental & Retail
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Web Portals
The article describes the use of Web portals (gateway sites) as links to drive visits on the Web to individual resort Websites. Portals offer…
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Needed: Shaper Beginner Rental Ski
Tim’s piece decrys the apparent lack of durability of shaped beginner rental skis. The cap construction, he says, means the ski looks old after…
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Stay Tuned
The article highlights the practices and the importance of keeping rental fleets tuned for customers. Contains a sidebar on backshop tips.
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When In Doubt, Shop
This piece details how a strong, carefully planned retail presence can lead to year-round sales success.
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Rental Equipment in the Spotlight/SAMMY Time
The memo highlights the “Rental Equipment Handbook 2002” supplement in the issue and tells readers about the Renmtal Alley showcase scheduled for Las Vegas;…
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Piling on the Extras
This piece is about a Leran To Ski/Ride program at Pats Peak, N.H., where extra income is generated by lesson programs run for local…
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Blue Pages
Musical Chairs, Washington Style/first appointments in Bush administration; Our Exported Politesse Takes Root/American-type smiles and service in French resorts; Midwest Areas Form Rental Buying…
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It’s You; Not the Equipment
While equipment advances are great, let’s not forget to sell the fun that is skiing. David suggests instructors ski on the gear that’s available…
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Making a Good First Impression
Smart layout in the rental shop can help customer flow, alleviate anxiety and generate happy guests.
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Strength in Numbers
How Midwest ski areas formed a buying group to get better rental equipment. The buying muscle presented by a group helped bring about some…