SAM Coverage
Departments: Marketing & Sales
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SPECIAL REPORTS
ROLLING ON THE GREEN CARPET As bike parks crop up at an exponential rate across North America, more ski resorts look to either…
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…
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BIG WHITE, SILVER STAR CUT FAMILY TIES
SAM Magazine—Kelowna, B.C., June 6, 2012—Big White and Silver Star resorts, which had been under a single ownership for a decade, have split apart…
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COLORADO ANNOUNCES SKIER VISIT TOTALS AND VAIL RELEASES THIRD QUARTER RESULTS
SAM Magazine—June 6, 2012—Colorado Ski Country USA (CSCUSA) announced today that its 22 member resorts hosted 6.16 million visits, an 11.4% decline from last…
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1998 SAMMY Winners
FIRST ANNUAL SAMMY LEADERSHIP AWARDS The ski industry has been blessed with outstanding leadership over the years and every year many of those leaders…
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1999 SAMMY Winners
Tom Fortune :: GM – Schweitzer Mountain, Idaho Tom Fortune began his career at Stevens Pass at the age of 15. Starting in the…
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2000 SAMMY Winners
Greg Murtha, Sugar Bowl, Calif. On his way to his current position, where he has produced three consecutive years of record growth in…
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2002 SAMMY Winners
William A. Jensen, Senior VP/COO, Vail Ski Resort Bill is the recipient of a Special SAMMY Recognition award. While he has long been the…
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2004 SAMMY Winners
Jeff Boliba :: Global Progression Mgr. – Burton :: Sales Mgr. – Anon & Red Jeff Boliba grew up in northern California on…
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2011 SAMMY Award Winners
JOE HESSION :: VP, GENERAL MANAGER :: MOUNTAIN CREEK, N.J. Joe began his career at age 14 as a parking attendant at Vernon Valley…