SAM Coverage
Departments: Marketing & Sales
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Best/Worst 2015 : : Video
Best Use of Video Outtakes: Sunday River, Maine The vast majority of resort videos, even those delivered on a regular schedule, don’t take…
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Best/Worst 2015 : : Digital/New Media
Best Intro of a Hashtag: Mammoth Mountain, Calif. Mammoth has long displayed stunning imagery on its website and in ads. The resort’s social…
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Best/Worst 2015 : : General
Best Overall Integrated Campaign: Aspen Snowmass, Colo. Aspen Snowmass’s Mind, Body and Spirit campaign was invigorating and emotionally charged. Leaning on Aspen’s history,…
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Vail Resorts Buys Hoigaard’s
SAM Magazine—Minneapolis, Minn., April 25, 2013—Vail Resorts has purchased longtime Twin Cities retailer Hoigaard’s, complementing it purchase last fall of Afton Alps. Hoigaard’s will…
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Best/Worst Marketing, 2012-13
SAM’s anticipated annual review of resort marketing efforts. BEST/WORST MARKETING, 2012-13 ISSUE May 2013 AUTHOR Samantha Rufo, Milena Regos, Katie Bailey, Gregg Blanchard, Rick…
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May 2013
2221 reads BEST/WORST MARKETING, 2012-13 SAM’s anticipated annual review of resort marketing efforts. READ MORE SUMMER MAINTENANCE CHECKLIST A little summer maintenance on…
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MTS: Marketing for Growth in the 21st Century
This year’s Mountain Travel Symposium focused on expanding the winter sports market. And the two-day Forum was full of great takeaways for a brighter…
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FAIRBANK GROUP ESTABLISHES NEW BUSINESS STRUCTURE
SAM Magazine—Hancock, Mass., April 5, 2013—Father and son team Brian and Tyler Fairbank have formed The Fairbank Group, LLC to manage and oversee its…
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INVESTORS CLOSE TO DEAL FOR SNÃ MOUNTAIN
SAM Magazine—Scranton, Pa., Mar. 28, 2013—Local real estate group Jefferson-Werner, headed by developer Charlie Jefferson, is said to be close to buying Snö Mountain…
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Only 4 Days Left to Register for Cutter’s Camp East
SAM Magazine—Woodbury, Conn., Mar. 22, 2013—With the season winding down, it's time to look ahead and see how you can stay on top of…