SAM Coverage
Departments: Marketing & Sales
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Sierra Nevada College Sees Spike in Ski Business Enrollment
SAM Magazine – Incline Village, NV., February 3, 2009 – The snow is falling and jobs in the ski industry are hot. At least…
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Winter X To Stay In Aspen Through 2012
SAM Magazine-Aspen, Colo., Jan. 22, 2009-As this year’s ESPN Winter X Games ramp up in Aspen, the Aspen Skiing Company has reached an agreement…
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December Occupancy Rebounds in Mountain Resorts
Denver, Colorado, Jan. 22, 2009-A combination of factors including timely snowfall, discounted lodging, incentive packages, and aggressive marketing campaigns helped destination resort minimize their…
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Aspen Occupancy Rates Tumble
SAM Magazine-Aspen, Colo., Jan. 9 2008-Following news of declining occupancy rates in Vail, Aspen lodging properties are reporting lower occupancy rates for the holiday…
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Snow Trumps Economy, Drives Visits Over Holidays
SAM Magazine-Vail, Colo., Jan. 8 2009-Ski resorts across the U.S. have been reporting strong holiday visits as December snowfall brought out skiers and snowboarders…
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Vail Resorts Slashes Staff, Freezes Pay for Top Execs
SAM Magazine-Vail, Colo., Dec. 7, 2008-In response to the economic downturn, Vail Resorts has laid off 50 year-round employees, eliminated 92 open positions, and…
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Okemo Sees Optimistic Signs for 2008-09
SAM Magazine-Ludlow, Vt., Oct. 30, 2008-Not all the economic news is bad. At the Oct. 13 close of the resort’s early savings cutoff date,…
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Intrawest and Coca-Cola Expand Partnership
SAM Magazine-Vancouver, B.C., Oct. 14, 2008-Intrawest and The Coca-Cola Company have entered into a new multi-year strategic partnership to expand upon their existing relationship.…
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NZ Areas Extend Season
SAM Magazine – Mt. Ruapehu, New Zealand – The New Zealand ski resorts of Turoa and Whakapapa have announced that they will extend their…
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Study: Resort Industry Is Retaining Older Visitors
SAM Magazine-LAKEWOOD, Colo., Sept. 15, 2008-A third of all resort visitors in 2007-08 were age 45 or older. Continued gains in visitation by these…

