SAM Coverage
Departments: Marketing & Sales
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Snowmaking Gears up Across the West
SAM Magazine-Wrightwood, Calif., Oct. 6, 2009-Wth Loveland and Arapahoe Basin opening this week, snowmaking is underway at other resorts, from Mountain High to Vail,…
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Intrawest To Recommend Helmets
SAM Magazine–Vancouver, B.C., October 1, 2009–Intrawest announced that starting this season, the company will recommend that all visitors at all of its North American…
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Campbell Succeeds Kay at Breckenridge
SAM Magazine-Broomfield, Colo., Sept. 24, 2009-Lucy Kay is leaving her position as vice president and chief operating officer of Breckenridge Resort, effective Oct. 7,…
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Saddleback Announces Education and Recreation Initiative
SAM Magazine–Augusta, Maine, September 11, 2009–On September 9, Governor John Baldacci joined Saddleback Maine to announce Saddleback’s new PEAK (Promoting Education and Activity for…
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Purgatory Adds Expert Tree-Skiing Terrain
SAM Magazine-Durango, Colo., Aug. 31, 2009-In a move that reflects the growing popularity of “sidecountry” terrain-inbounds, ungroomed, off-piste acreage-Purgatory at Durango Mountain Resort is…
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Maine Areas Recorded Second-Best Year in 2008-09
SAM Magazine-Portland, Maine, Aug. 5, 2009-Maine ski areas posted their second-best season on record in 2008-09, with 1,366,752 ski/snowboard visits. The previous 2007-08 season…
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Squaw Valley Names Livak Senior VP and GM
SAM Magazine-Olympic Valley, Calif., Aug. 4, 2009-Squaw Valley USA has named Mike Livak as senior vice president and general manager, starting in early September.…
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Telluride 4Pass Revives 2007 Pricing
SAM Magazine-Telluride, Colo., July 14, 2009-While Telluride Ski Resort is keeping its base 2009-2010 season pass pricing the same as last season, those who…
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New Hampshire Visits Dropped 3 Percent in 2008-09
SAM Magazine-North Woodstock, N.H., July 7, 2009-New Hampshire ski resorts hosted 2,289,426 alpine skier and snowboarder visits in 2008-09, a slight decline of 3…
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Magic Mountain Asks Fans to Buy into the Area
SAM Magazine-Londonderry, Vt., June 29, 2009-Magic Mountain is selling shares of the mountain, offering ownership opportunities to the resort’s skiers, snowboarders and enthusiasts. Modeled…

