SAM Coverage
Lifts & Ropeways
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The Lights Are On
Why night skiing and riding can be a boon to business for resorts of all sizes. When the alpenglow fades and night falls,…
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A New Employment Landscape
Pandemic-induced changes will be key to successfully recruit and retain talent moving forward. When the pandemic hit last March, Emilie Starr, Jay Peak’s…
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Digital Embrace
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale. Before Covid, Bolton Valley, Vt., did about 70 percent…
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Mountain Spy :: May 2021
Are you dropping pass prices like Epic did? THE QUESTION: “I SAW EPIC PASS DROPPED PRICES 20 PERCENT. ARE YOU GUYS PLANNING TO…
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season’s surge in demand and, in some cases, manage it. Amid the uncertainties of this…
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more. EPIC PRICE DROP: WHAT THEY SAID When Vail Resorts…
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Schweitzer Joins Ikon Pass
SAM Magazine—Sandpoint, Idaho, April 21, 2020—Schweitzer, Idaho, has joined Alterra Mountain Company’s Ikon Pass for winter 2021-22. Schweitzer is the first Idaho resort to…
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Six Resorts Chosen for Inaugural Rise Up Challenge
SAM Magazine—Natick, Mass., April 20, 2021—Six lift maintenance teams have been chosen to participate in the inaugural Rise Up Challenge supported by Leitner-Poma of…
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Conference Update
Virtual and In-Person for Summer and Fall 2021 From the cancellation of events in early 2020 to the move to virtual over the past…
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Alterra Plans $207 Million in Capital Improvements
SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer…