SAM Coverage
Lifts & Ropeways
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The Supply Dilemma
Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle. Supply chain issues, shipping delays, and…
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Screen Time
Ski areas are increasingly turning to digital signs to inform guests and smooth ops. Jackson Hole Mountain Resort, Wyo., has received much attention for…
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Hidden Gems
Sound familiar? SAM Magazine is celebrating its 60th anniversary this year. In the next few issues, we’ll use this space to dig into the…
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Target Marketing
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience. There’s guest data and there’s marketing, but…
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Getting Grants
The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor. Monetary help with capital improvements is always welcome,…
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Mountain Spy :: May 2022
THE QUESTION:“Can my family and I camp on your mountain this summer?” Booking trends show that mountain destinations will remain very popular with travelers…
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Uphill Uptick
How to handle ever-increasing uphill traffic. In preparation for the winter of 2021-22, and in response to increasing demand, Vermont’s Sugarbush Resort expanded its…
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Making It Interesting
Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions. As the door closes on 2021-22, resorts across North America are shelling…
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News and Views :: May 2022
Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. VISITATION GUESTIMATION In March, SAM convened…
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Winter Park Proposed Master Plan Calls for Gondola to Connect Town and Resort
SAM Magazine—Winter Park, Colo., April 29, 2022—A proposed 10-to-15-year master development plan for Winter Park Resort, Colo., includes a series of gondolas spanning nearly…