SAM Coverage
Lifts & Ropeways
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Smith to Succeed Gregory as Alterra CEO
SAM Magazine—Denver, May 25, 2022—Alterra Mountain Company president Jared Smith will be promoted to chief executive officer, effective Aug. 1, 2022. Current CEO Rusty…
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Sipapu Evacuated as Largest Wildfire in N.M. History Threatens Ski Areas
SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu…
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Western Lodging Properties Set Winter Records, Rising Rates Slow
SAM Magazine—Winter Park, Colo., May 12, 2022—Western mountain destination lodging properties posted several new all-time records for winter season occupancy, daily rates, and revenue,…
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Indy Adds Allied Resorts Tier
SAM Magazine—Portland, Ore., May 10, 2022—The Indy Pass has introduced a new category of resort partners: Allied Resorts. Allied resorts will offer discounted lift…
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Lumina Enchanted Night Walks: Immersive, Year-Round Experiences
Through the success of Lumina Night Walks, mountain resort and outdoor activity operators have successfully created multimedia experiences that appeal to a larger demographic,…
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…
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Peer Reviews: 2021-22
Resort marketers highlight noteworthy efforts from their contemporaries. Marketers at resorts of all sizes work hard to capture and sell the unique essence…
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The Best-laid (Snowmaking) Plans
Your snowmaking strategy and master plan should drive the bottom line. Here’s how. I remember sliding down Cupp Run at Snowshoe Mountain, W.Va.—not on…
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Breaking Point
The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus. …
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It’s a Useful Life
Key considerations in deciding whether to repair, upgrade, or replace an aging lift. There are many factors to consider when deciding whether to repair…