SAM Coverage
Lifts & Ropeways
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Catch the Virus
Issue May 2006 Author Samantha Rufo Volume 45-3 Page 61 Subject Internet, Marketing, Media, Advertising There’s a secret new marketing strategy circulating through…
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May 2006
THIRD YEAR WAS THE CHARM This year’s Economic Analysis shows that many ski areas are learning how to improve their bottom line. CATCH…
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Energy Moves to the Front Burner
Issue March 2006 Author Allen Best Volume 45-2 Page 50 Subject Energy, Environment, Snowmaking Massachusetts’s Jiminy Peak Mountain Resort was already bracing for…
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Resort Makeovers
Issue March 2006 Author Claire Walter Volume 45-2 Page 43 Subject Real Estate, Resort Development When Intrawest redeveloped the vintage resort at Quebec’s…
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March 2006
RESORT MAKEOVERS These days, resorts are making a big effort to offer up lifestyle, as well as winter sports. Here’s how seven areas…
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What’s Your Area Worth?
Issue January 2006 Author Ted Farwell Volume 45-1 Page 47 Subject Business, Finance How do you determine the worth of a ski area?…
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Bouncing Into Summer
Issue January 2006 Author Rick Kahl Volume 45-1 Page 56 Subject Activities, Summer Given the cost of capital and ops, you can’t just…
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January 2006
WHAT’S YOUR AREA WORTH? If you’re planning on selling or tackling a major upgrade, here’s a formula to determine the value of your…
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Getting on the Same Page
Issue November 2005 Author Richard Donahue Volume 44-6 Page 32 Subject Risk Management You know that a lawsuit devours time and money and…
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November 2005
CONSTRUCTION SITE It was a busy summer as a new area comes on line and more real estate and new terrain will greet…