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THIRD YEAR WAS THE CHARM
This year’s Economic Analysis shows that many ski areas are learning how to improve their bottom line.
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CATCH THE VIRUS
Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word.
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THE BEST/WORST ADS OF 2005/2006
An annual look at the good, the bad and the ugly in ski resort advertising.
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RETHINKING THE RESORT MODEL
This author tells us why he thinks winter resorts should find a niche or go back to nature.
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GOING UNDERGROUND
If new snowmaking pipe is on the agenda this summer, forget those trenches-directional drilling may be the better solution.
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CONSTRUCTION SITE
A look at what is on the plate for the coming construction season.
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DIVERSIFYING PATS
Pats Peak started many years ago with an annual Diversity Day. Now, diversity is an everyday affair.
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SAM IDEA FILES
A conveyor cover, a park stop and bullwheel protection are some of the great ideas from creative ski resorts.
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SPEAK-OUT
“Move the SIA Show to Denver” by Chris Diamond. “On Liability for NSP Members” by Larry Daniels. “ASTM Standards Are the Solution, Not the Problem” by Jasper Shealy. “Whose Snow Cats?” by Steve Bauer. Corrections.
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INDUSTRY REPORTS
Intrawest Sells Real Estate at Mammoth… New Statutes for Utah and West Virginia… Silverton Opens for Unguided Skiing… Steamboat Auctions Summit Properties… U.S. Has Most Expensive Lift Ticket… Wolf Creek Development Gets Access… Pennsylvania Resorts Adding Amenities… Obituaries… People… Supplier News… Supplier People… SAM Survey Results
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A MIXED BAG
In case we forgot, weather is king and will make the difference between good and great seasons.
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MOUNTAIN SPY
SAM goes undercover.
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WHO NEEDS SLEDS?
In 1994, HoliMont Ski Club, N.Y., banned all vehicles from the hill during public operating hours to avoid collissions. But the benefits go far beyond that.
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SHIFT THE RISK
If you’re planning on holding special events this summer or next season, here’s what you need to know.
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TAKING THE MYSTERY OUT OF CUSTOMER SERVICE
Camelback’s mystery shopper program has helped take its customer focus to a new level.
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COMPOST HAPPENS
Keystone composts the vegetable waste at its high-end restaurants as part of an overall effort to shrink its trash flow.
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BLUE PAGES
Liability Waivers Grow in Colorado… Mammoth Shaken by Patroller Deaths… Mountains of Travel… Why a New Prez and COO at Intrawest?… Of Ski Domes and Winter Theme Parks… You Think Your Opponents are Tough… Slope Rage Goes Worldwide.
May 2006
THIRD YEAR WAS THE CHARM This year’s Economic Analysis shows that many ski areas are learning how to improve their bottom line. CATCH THE VIRUS Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet,…
