SAM Coverage
Lifts & Ropeways
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2016 RMLA Spring Conference and Trade Show
More than 500 lift mechanics, operations staff, managers, suppliers, and instructors attended the 45th annual Rocky Mountain Lift Association (RMLA) Spring Conference May 2-5…
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2016 RMLA Spring Conference and Trade Show
More than 500 lift mechanics, operations staff, managers, suppliers, and instructors attended the 45th annual Rocky Mountain Lift Association (RMLA) Spring Conference May 2-5…
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$9 Million Expansion Underway at Cascade Mountain
SAM Magazine—Portage, Wis., May 16, 2016—Cascade Mountain is working on a $9 million expansion project that includes two new lifts, seven new trails, additional…
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Best/Worst Marketing 2015-16
SAM’s annual review of marketing hits and misses. In a season during which prolific snow was falling out West before most in the…
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Buy Now and Save
Online ticket sales give customers a means to find bargains and buy in advance. Are resorts reaping any benefits, too? Third party partnerships are…
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The Challenge of Being Small
Six small-area leaders join a wide-ranging roundtable discussion. A number of smaller ski areas struggle to find employees to fill roles that require…
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Gateway to Happiness (and Profitability)
RFID access gates are a convenience to guests and a surprisingly cost-effective tool for operators. Almost every guest at a ski area has a…
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More Than Just Looks
Landscaping has long been a low priority for winter resorts, but summer operations are giving many a new perspective. The natural landscape of most…
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Going Downhill
The prospects for mountain bike parks are looking up. Mountain resorts offer the ideal environment for a downhill mountain bike park. Still, a successful…
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Industry Reports May 2016
WILMOT’S $13 MILLION OVERHAUL… WHISTLER BLACKCOMB RENAISSANCE… KILLINGTON INVESTING IN SUMMER… PEOPLE… AWARDS… OBITUARIES… SUPPLIER NEWS WILMOT’S $13 MILLION OVERHAUL After more than 75…