SAM Coverage
Category: Uncategorized
-
Letter to the Editors :: May 2025
Thanks for the mentoring I wanted to take a moment to thank SAM, MountainGuard, and High Peaks Group for pairing me with Brundage Mountain …
-
The Immigration Situation
Ski areas that employ international workers are likely to feel a staffing crunch in the months and years ahead due to the new administration’s…
-
Best and Worst in Marketing 2024-25
A mix of inspired brilliance and uninspired misses round out a comparatively less splashy year in ski area marketing. The relative lack of buzz…
-
Peer Reviews 2024-25
Resort marketers gives props to other ski areas’ 2024-25 marketing efforts. Each year in the May issue, we invite resort marketers to extend kudos…
-
A Bold New Chapter
While Monarch Mountain’s No Name Basin expansion makes the ski area much bigger, the goal is for it not to change a whole lot.…
-
Partnering for Change
Municipal partnerships and an increased focus on advocacy boost sustainability efforts for mountain resorts and their communities. The collaboration between Rachelle Leishman, sustainability manager…
-
Adopting Automation
How two ski areas took the leap into automated snowmaking, and what the results have shown. In response to increasingly fickle snowmaking windows and…
-
The Wisdom of Whistler Blackcomb
How the largest resort in North America mastered summer, and how you can, too. The simple secret of Whistler Blackcomb’s summer ops success: maximize…
-
The Child Care Gap
Limited child care options may be deterring families and impacting guest retention. Child care at ski resorts has always been a hit-or-miss guest amenity.…
-
Marriage Partners
It takes commitment for resorts to realize the many benefits the wedding business can bring. The tradition of the dowry is the ancient practice…