SAM Coverage
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A Big Year for Lifts
Humongous installations, the first eight-pack bubble, and four new direct-drive lifts highliht an active construction season. Lift construction boomed in 2018 as American and…
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Consolidation, Round Two: Threats and Opportunities
Thoughts on consolidation. More than 20 years ago, the first great round of resort consolidation swept through the ski world. Vail Resorts, American Skiing…
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Summer Ops 2.0: The Adventure Continues
When everyone has “stuff,” how can a resort offer a unique experience? Differentiation through programming and branding are key. Mountain bike flow trails, aerial…
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Electric Bikes: Fad or Future?
Like fat skis for powder, e-bikes are revolutionizing mountain biking. Surprisingly, some MTB hotbeds are on board. So is the Forest Service. Janelle Walker…
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Summer Rising
Summer visits and revenues are increasingly important, but rapid growth is also challenging resorts in unimagined ways. First in a series. Think “ski areas”…
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Non-Profit Ski Areas
Local ski hills are the breeding ground for new skiers and riders. Increasingly, non-profits are taking control and running the show. First of a…
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SAM Summit Series 2019—Part I: Communication Skills
Year two of this leadership program begins with confessions and advice. Season two of the SAM Summit Series kicked off in November with a…
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Rental Buyer’s Guide :: January 2019
An overview of what’s new and noteworthy in ski and snowboard rental gear. The rental shop serves a very broad audience, from newcomers whose…
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Taking It to The Streets
Quebec’s Mysnow Experience brings the mountain right into the city. In order to lure skiers and snowboarders to ski areas, sometimes you first need…
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Publisher’s Memo :: January 2019
A word from SAM publisher, Olivia Rowan. Running in Cycles As we enter the new year, it’s a good time to both look back,…