The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

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  • B77

    Revised edition update.

  • Ski Indusry Focus

    John Fry’s perspective and views.

  • Groomers 2019

    Groomers 2019

    PistenBully and PRINOTH are offering refined machines, enhanced software, and the training to maximize the efficiency of both. The groomer business is facing a…

  • Automated Returns

    Automated Returns

    How a Midwest resort company on a tight budget transitioned from antiquated manual snowmaking to a modern, efficient system. When it comes to snowmaking,…

  • Tools of the Trade

    Tools of the Trade

    A look at clever and useful new gear inroduced at the Outdoor Retailer + Snow Show, for resort employees and guests alike. SAM hit…

  • SAM Summit Series 2019—Part 2: Thinking About Growth

    SAM Summit Series 2019—Part 2: Thinking About Growth

    A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation customers. In year two of the SAM…

  • Passion Starts Here

    Passion Starts Here

    Our #MyFirstMountain series profiles four places where skiers and riders begin their love affair with winter sports. Is it too mystical to say that…

  • Summer Rising: Part 2

    Summer Rising: Part 2

    Summer business can increase revenues and raise visibility year-round, but also brings challenges that must be addressed. Summer has become an increasingly important piece…

  • Construction Site :: March 2019

    Construction Site :: March 2019

    Snowmaking, lodging, and summer investments highlight this month’s profiled projects.   National Winter Activity Center, N.J. The National Winter Activity Center (NWAC), a non-profit aimed…

  • Publisher’s Memo :: March 2019

    Publisher’s Memo :: March 2019

    Interesting Times These are, as the Chinese say, interesting times—especially in the ski industry. We are grappling with issues of growth, diversity, leadership succession,…