SAM Coverage
Category: Uncategorized
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New Products :: September 2021
Innovations for winter and summer ops. SAM rounded up a handful of innovations for mountain resort operators to consider. DEMACLENKO SNOW4EVER 200…
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News and Views :: September 2021
Vaccine mandates, artificial intelligence, and staffing struggles, plus people and supplier news. TO MANDATE, OR NOT TO MANDATE? That is the question emerging among…
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Turning Goals into Actions
A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action. If we’ve learned anything in the last year, it’s that…
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11 Under 30 :: July 2021
This year’s group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may…
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Build a Great Grooming Team
Here’s what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit. Whether your resort has…
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Marketing Reset
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications. Last year, when businesses were faced with the notion…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…
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Maintenance Isn’t Automatic
Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum efficiency. SAM…
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Construction Site :: July 2021
New lifts, employee housing, and a Club Med are among this year’s early-summer projects. KEYSTONE, CO At the close of the season, after about…
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Torch Bearers
Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work. Many resort operators are working to create more inclusive,…