SAM Coverage
Category: Uncategorized
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Unpack Your Assumptions
A look at operational assumptions that Covid disproved. Most operators approached the 2020-21 season with a singular goal: stay open. Now, after a…
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Take Advantage of Email
A guide to kickstart your email marketing and reap the profitable benefits. (Psst, we’re talking to you, small ski areas.) In a recent…
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Mountain Spy :: November 2021
Can I warm up in the lodge this winter? THE QUESTION: “WILL WE BE ABLE TO USE THE LODGE THIS WINTER FOR WARM-UP…
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Load ‘Em Up
Smooth and efficient lift loading and unloading makes for a safer more enjoyable guest experience. Guests come to our resorts expecting an enjoyable…
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New Products :: November 2021
SAM collected a handful of new products designed to enhance the guest experience. LEITNER DIAMOND EVO Leitner’s Diamond EVO gondola cabin model has…
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What, Me Worry? You Bet.
Covid sinks down the list of ops concerns as wildfires, climate change, and other enduring worries rise. Move over, Covid. You are not…
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On the Road … Again :: November 2021
Scenes from MSAA, New England Summit, and SANY-PSAA. Midwest Ski Areas Association, Grand Geneva, Wis., Aug. 15-18, 2021 The Midwest Ski Areas Association…
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News and Views :: November 2021
Ride the capital wave, hot takes on fast tracks, DEI action, and more. RIDE THE CAPITAL WAVE This time last year resorts were…
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Publishers Memo :: November 2021
Winter is Coming News of snow blanketing parts of the U.S. at press time has us all excited about the prospect of a good season…
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Skiing’s Prickliest Problem: Housing
Affordable housing for staff has long been a thorn in the ski industry’s side. How did it transform into a full-blown crisis? The housing…