SAM Coverage
Category: Uncategorized
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Safety Programs Checkup
Make sure your resort safety programs and training are in compliance before OSHA comes knocking. As we emerge from Covid protocols, continue to bring…
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Forecasting a Summer Swell
With Covid-19 loosening its grip on the country, the outdoor recreation boom it spawned shows no sign of letter up. Last summer, in the…
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Mountain Spy :: July 2021
“Can your bike park accommodate our tandem mountain bike?” MOUNTAIN 1, NH Answering phone: Automated machine. Chose general inquiries. First contact: Female. SAM: Stated…
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New Products :: July 2021
Equipment, software, and technology that raise the bar for service. TECHNOALPIN: TL LANCE SERIES AND TT10 FAN GUN TechnoAlpin has two new snowmaking solutions:…
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News and Views :: July 2021
Visit trends, Vail pay raises, patrol unions, Liftopia, and Olympic woes, plus people and supplier news. SKIER VISITS BEAT EVERYONE’S EXPECTATIONS Well, almost—78…
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Publishers Memo :: July 2021
What Comes Next. The team at SAM has spent the last 16 months working on ways to stay ahead of the unusual obstacles facing…
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Rick Kahl Tribute
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. From the beginning of his career…
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…
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Peer Reviews
Resort marketers give a nod of respect to the efforts of competitors. Resort marketers carefully watch how other resorts market themselves. There are…
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The Lights Are On
Why night skiing and riding can be a boon to business for resorts of all sizes. When the alpenglow fades and night falls,…