SAM Coverage
Uncategorized
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Blue Pages
Tidbits on the Future Marketing Summit at Vail; how Colorado’s smaller areas posted gains while the big resorts did not; the death of Birger…
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The End Page
The Art of Grooming, Homestead Resort, Mich., paints names on their grooming vehicles; Rl Nino…the Real Story, Kottke Report comments regarding waether’s impact on…
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1998 Metro Newspaper Directory
The 1998 Metro Newspaper Directory of newspapers with special ski sections and winter travel promotions in the big markets.
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Expanding Summer Activities
This article looks at what resorts are doing to attract business during the summer season, The article discusses everything from BMX events to waterslides…
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Our Industry’s Enigmatic Mood
A short editorial noted the “I’m all right, Jack” feeling at the NSAA convention at Marco Island, Fla; “True Good Friend of Skiing” is…
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Industry Reports
This roundup includes reports on helmet and forest service issues that took center stage at Ski the Hill; Okemo’s (Vt.) lease of Mt. Sunapee;…
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SAM’s Website is Launched
Jennifer’s memo discusses the details that went into launching the SAM Website and reviews its purpose.
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Letters on Skiboarding and SAM’s new look
There is one letter on how shops can make the most of skiboarding’s explosive growth.And then there are five letters on SAM’s new look.
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Consumer Ski Show Schedule and Contacts
This page contains a schedule of consumer ski shows for October and November and a list of contacts.
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Subtle but Important Shifts in Customers
Jim’s National Skier/Boarder Opinion Survey shows a younger average age, but fewer of the big bloc of older customers. It also shows that the…
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Maintenance Shop Makeover
This report on Alta’s decision to revamp its maintenance shop shows how it gained more workspace, created a safer environment for skiers and allowed…
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Putting a Roof on It
This article discusses the success of snowdomes in around the world and how the phenomenon will make its debut in U.S. cities, hopefully opening…
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Reader (Dis)Service Cards
This article explains how Steamboat’s management took planning steps to speed up reporting of reader service cards from consumer magazines. Because of a variety…
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So, You Wanna Build a Halfpipe
This article, by John Dale of Stimilon International, explains how to build a halfpipe that pleases clients and entails less work for mountain crews.…
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Profitable Partners in Power Supply
Hyland, lift maintenance manager of Vail Resorts, explains the partnership struck between Vail/Beaver Creek and its local power company to solve a problem that…
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One Stop: Step In, Step Out
Ski Liberty, Pa.’s, snowboard rental shop has one of the largest inventories in the east and redesigned their new shop to make sure it…
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Travel Industry Recommends Aggressive Sales Tactics
Tips on using the vast array of traditional avenues of the travel industry. Direct contact with the customer via the Internet is not enough.…
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Letting Customers Do the PR
Waterville Valley, N.H.’s Stacy Senger decided to promote the area’s new detachable quad by throwing a contest asking skiers to “NBame the Quad.” The…