The Voice of the Mountain Resort Industry  |  Est. 1962

Mountains Don't Move Themselves

SAM Coverage

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  • Natural Partners

    Having a cross-country component at your resort can, and does, influence real estate sales as people look for more options. Cross-country skiing has always…

  • Can We Talk?

    Want to find new ways to talk to your guests? Beef up your mobile marketing efforts. Propped up high above the corner of E.…

  • Construction Site :: November 2007

    Lift installations, snowmaking expansions, and new lodges give guests plenty to look forward to: Revelstoke, B.C.; Deer Valley, UT; Gore Mountain, VT; Cyprus Mountain,…

  • Mountain Spy :: November 2007

    For this edition of Mountain Spy, our 007 Liz Eren queried ski areas about their “green-ness.” Also, in making her round of calls, our…

  • Industry Reports :: November 2007

    A-BASIN ANOTHER FIRST… LOON AND SUMMIT-AT-SNOQUALMIE SOLD… NO GO FOR WOLF CREEK VILLAGE… SILVERTON GETS LEASE… NEW RESORT FOR UTAH?… BELLEAYRE TO EXPAND… OBITUARIES……

  • Speak Out :: November 2007

    Roger Lohr implores us to “Stop Vehicle Idling at Ski Areas.” German ski writer Christoph Schrahe and British ski writer Patrick Thorne tells us all…

  • Pricing it Right

    Is there such a thing as too much of a discount? Pricing has always been a big part of many ski resorts’ marketing strategy.…

  • Keeping It Personal

    Showdown celebrates another season, and so does the man leading the way. “I get about 60 days of skiing in each year,” says the…

  • New Release

    An updated NSAA Freestyle Terrain Resource Guide will hit the shelves soon. Ski areas compete over lots of things: who has the greatest snowfall,…

  • The Power of Melting Snow

    Micro hydro may be the easiest green-energy solution for many ski areas to adopt. The newest trend in generating renewable energy on site, Jiminy…