The Voice of the Mountain Resort Industry  |  Est. 1962

SAM Coverage

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  • Fun and Games

    The summer attractions trade show, IAPPA, has a great deal to teach winter resorts about business year-round. Human lizards. Ropes courses. Greaseless fryers. A…

  • Speak-Out :: More MAS

    Diversity and the MAS Report The Multiculturals in Action Sports Report, 2010 Hispanic Snow Summary, more simply called the MAS Report, is a wake-up…

  • Creating Space

    As rental operations expand, clever storage solutions can maximize your available space. With one third of all skiers and riders on the mountain these…

  • Industry Reports :: January 2011

    SKYTRAC, NEW LIFT CO…. VERMONT AREAS FOR SALE… KSL BUYS SQUAW VALLEY… WB IPO NETS $300 MILLION… AWARDS… PEOPLE… SUPPLIER NEWS… SKYTRAC, NEW LIFT…

  • Election Elation

    Will the electoral changes in state and national government be good for business? Areas vote yes. The country’s dramatic lurch to the right in…

  • Elk Becomes Eagle Point

    New owners take a pragmatic approach at an old area. Shane Gadbaw, a 35-year-old New York hedge fund exec, grew up night skiing with…

  • In Defense of Terrain Parks

    In a landmark case, terrain parks were recognized as a risk management tool, not a menace to jumpers. The ski industry recently enjoyed a…

  • Building a Brand Base

    Follow simple steps to go big. One of my favorite ads asked a simple question: “Will you be heading up to Alaska to do…

  • If You Sell It, They May Come

    As city ski and board shops disappear, resort shops just might gain business. Snowsports retailing isn’t easy under any circumstances. Area and resort shops…

  • Reining in Risk

    Serious tubing incidents are rare, but when they happen, “assumption of risk” statutes may not apply. While tubing has become a major attraction and…