SAM Coverage
SAM Headline News
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Vail Resorts Areas To Suspend Operations March 15-22
SAM Magazine—Broomfield, Colo., March 14, 2020—Vail Resorts is suspending the operations of all its North American mountain resorts and retail stores beginning Sunday, March…
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Several Thoughts on the Emerging Coronavirus Situation
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Three Things Leaders Should Do As Coronavirus Occupies Our Brains
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Aspen Acts to Protect Guests from Coronavirus Exposure
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Coronavirus Shutters Berkshire East, Catamount, Pa. Lift Seminar, U.S. Ski and Snowboard Events, and More
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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The Mountain Collective Adds Four New Destinations for 2020-21
SAM Magazine—Aspen, Colo., March 10, 2020—The Mountain Collective will include 22 destinations for the 2020-21 season with the addition of Sugarloaf, Maine; Panorama, B.C.;…
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Alterra Plans $223 Million in Capital Improvements Before Winter 2020-21
SAM Magazine—Denver, March 10, 2020—Alterra Mountain Company unveiled plans to invest $223 million in capital improvements across its 15 North American mountain destinations ahead…
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Steady Q2, But Uncertainty Looms for Vail Resorts
SAM Magazine—Broomfield, Colo., March 10, 2020—For the three months ending Jan. 31, 2020, Vail Resorts (VR) total lift revenue increased 8.2 percent, driven by an…
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2020-21 New England Pass Extends Offerings
SAM Magazine—Lincoln, N.H., March 10, 2020—The New England Pass kicked off its annual flash sale yesterday. The pass, which offers direct-to-lift access to Sunday…
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Special Report: How Mountain Resorts Can Adapt to COVID-19
By Skip King, Reputation Strategies Whether you think the concern—even panic—over COVID-19 is warranted or not is immaterial. The fact is that it’s the…