SAM Coverage
Author: Sarah Wojcik
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Snowbound Festivals Cancelled
SAM Magazine—Park City, Utah, July 23, 2020—In response to the ongoing pandemic, the 2020 Snowbound Festivals in Boston and Denver have been cancelled and…
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Summer Business Trends: Road Trips, Masks, and Second Home Use
SAM Magazine—Jacksonville, Fla., July 23, 2020—As summer business returns to mountain resorts, road trips, mask wearing, second-home use, and proactive health programs headline the…
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Short Lead Bookings And Declining Rates Boost Destinations Across West
SAM Magazine—Winter Park, Colo., July 22, 2020—For the first time since the COVID-19 pandemic began shutting down mountain destinations, lodging properties at Western mountain…
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Snowsports, MTB Instructor Associations Forge Partnership
SAM Magazine—Lakewood, Colo., July 22, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) have partnered with the Professional Mountain…
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Wintersteiger Suggests Best Practices for Bootfitting, Rental Ops During COVID-19 Pandemic
Wintersteiger, and its BootDoc and Hotronic division, have prepared detailed suggestions for rental operations and retail bootfitting to help prevent the spread of COVID-19 among staff and customers.…
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In-Person Regional Conferences and Trade Shows Cancelled
SAM Magazine—Natick, Mass., July 14, 2020—A handful of state and regional trade organizations have cancelled their scheduled in-person conferences and trade shows in response…
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Hotham and Falls Creek in Australia Suspend Operations
SAM Magazine—Hotham Heights, Vic., Australia, July 9, 2020—Vail Resorts is suspending operations at Hotham and Falls Creek Ski Resorts in Victoria, Australia, due to…
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July 4 Holiday Visits Show Positive Signs
SAM Magazine—Natick, Mass., July 9, 2020—Mountain resorts in North America that are open for summer operations didn’t really know what visitation would be like…
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Granite Peak Names Greg Fisher as GM and Marketing Director
SAM Magazine—Wausau, Wis., July 8, 2020—Granite Peak Ski Resort has hired industry veteran Greg Fisher as its new general manager and marketing director. Fisher…
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Vail Resorts Nears 100% Renewable Electricity Goal
SAM Magazine—Broomfield, Colo., July 1, 2020—Vail Resorts (VR) took a major step toward its 100 percent renewable electricity goal as a new large-scale wind…