SAM Coverage
Author: Sarah Wojcik
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Vail Resorts Unveils Winter Operating Plans
SAM Magazine—Broomfield, Colo., Aug. 27, 2020—Vail Resorts has released answers to the biggest question looming over the mountain resort industry as of late: “What’s…
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Squaw Valley Commits to Name Change
SAM Magazine—Olympic Valley, Calif., Aug. 25, 2020—Squaw Valley Alpine Meadows has committed to removing “squaw” from its resort name. “Having our name be associated…
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Katz, Amsterdam Award $1.5 Million to Youth Organizations
SAM Magazine—Broomfield, Colo., Aug. 25, 2020—Fourteen nonprofit youth organizations will receive grants ranging from $15,000 to $200,000 from the Katz Amsterdam Charitable Trust—founded by…
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Business Influences: Political Polarization, Booking Trends, Uncertain Economics
SAM Magazine—Jacksonville, Fla., Aug. 21, 2020—The latest briefing from Insights Collective shares a new study that found political polarization has heightened as we head…
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Nordic Valley Expands Terrain, Installs Six-Pack
SAM Magazine—Eden, Utah, Aug. 21, 2020—Nordic Valley Ski Resort has unveiled a major capital improvement project that includes the area’s first high-speed chairlift and…
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FIS Alpine World Cup Will Skip North America in 2020-21
SAM Magazine—August 20, 2020—The FIS Audi Alpine World Cup tour will not travel to North America in the 2020-21 season due to COVID-19 complications.…
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MSAA Summer Show Goes Virtual
SAM Magazine—Hastings, Minn., Aug. 19, 2020—In lieu of its traditional summer meeting and tradeshow, the Midwest Ski Areas Association (MSAA) hosted members at a…
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Guests Start Returning to Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Aug. 19, 2020—At the midpoint of the summer, occupancy and revenues at western mountain destinations continue to be dramatically lower…
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Win Smith Retiring from Sugarbush, John Hammond Named Successor
SAM Magazine—Warren, Vt., August 13, 2020—Sugarbush Resort president and COO Win Smith is retiring from his post. John Hammond, Sugarbush vice president of mountain…
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Jensen Steps Down in Telluride
SAM Magazine—Telluride, Colo., Aug. 13, 2020—Bill Jensen has stepped down from his position as CEO of Telluride Ski & Golf Resort, effective Aug. 7.…