SAM Coverage
Author: Sarah Wojcik
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AIM Sells SKI, WME to Pocket Outdoor Media
SAM Magazine—Boulder, Colo., July 1, 2020—Active Interest Media (AIM) has sold SKI, Warren Miller Entertainment, Nastar, and SNEWS to Pocket Outdoor Media (POM). The…
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Trump Extends Immigration Restrictions on Foreign Workers
SAM Magazine—Washington D.C., June 23, 2020—President Trump issued a proclamation Monday that extends a freeze on several types of immigration visas—including J-1 cultural exchange…
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Hotel Guests Foregoing Western Destinations This Summer
SAM Magazine—Denver, June 22, 2020—As stay-at-home restrictions ease, and lodging properties throughout the western mountain region are gradually opening up more capacity, demand has…
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Top 3 Sales & Fulfillment Considerations for our New Reality
As resorts are ramping up to open for the summer and planning for the winter, there are many concerns on the minds of resort…
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Snow People – June 2020
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. For even more updates on industry people,…
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U.S. Skier Visits Declined 14 Percent in 2019-20 Season
SAM Magazine—Lakewood, Colo., June 17, 2020—Skier visits in the U.S. totaled 51.1 million in the pandemic-shortened 2019-20 season, according to the National Ski Areas…
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Mountain Collective Adds Sun Peaks, Refund Policy
SAM Magazine—Aspen Snowmass, Colo., June 12, 2020—The Mountain Collective pass now includes Sun Peaks Resort in British Columbia, bringing the total number of resorts…
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Snowsports Groups Commit to Diversity, Inclusivity, and Equity
Snowsports Organizations Commit to Diversity, Inclusivity and Equity SAM Magazine—Denver, June 12, 2020—Snowsports organizations continue to rally in support of the global call to…
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New Zealand Ski Areas Share COVID Operating Protocols
SAM Magazine—Queenstown, New Zealand, June 10, 2020—Ski Areas Association New Zealand (SAANZ) has shared its coronavirus-mitigating operations protocols with resorts worldwide so that they…
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Aspen Skico and Vail Resorts Address Racial Inequality
SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to the worldwide movement…