SAM Coverage
Author: Sarah Wojcik
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Cooper to Succeed McCarthy as White Pass GM
SAM Magazine—White Pass, Wash., May 6, 2021— Kevin McCarthy is stepping down as White Pass GM on July 1 after 36 years at the…
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Resort Summer Opening Plans Heat Up
SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. Many East Coast and Midwest…
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CWSAA Virtual Spring Conference a Success
SAM Magazine—Kelowna, B.C., May 3, 2021—Canada West Ski Areas Association (CWSAA) held its annual spring conference virtually, April 26-29. It drew 650 attendees, who…
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2021-22 Indy Pass Now on Sale, Adds Three Resorts
SAM Magazine—Portland, Ore., April 27, 2021—The 2021-22 Indy Pass goes on sale today, and has also added three more partner resorts to its roster:…
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Special Report: The American Rescue Plan of 2021
By Mark E. Battersby The $1.9 trillion American Rescue Plan (ARP) includes lots of potential benefits for winter resorts, especially smaller ones. Here’s a…
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Freedom Pass Adds Four Resorts
SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point,…
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Schweitzer Joins Ikon Pass
SAM Magazine—Sandpoint, Idaho, April 21, 2020—Schweitzer, Idaho, has joined Alterra Mountain Company’s Ikon Pass for winter 2021-22. Schweitzer is the first Idaho resort to…
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Jeff Boliba Appointed as SnowCloud COO
SAM Magazine—Montville, N.J., April 21, 2021—SNOW Operating has appointed Jeff Boliba chief operating officer for its SnowCloud technology company. Boliba spent the last 21…
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Nominate a Rising Star for the 2021 “10 Under 30”
SAM Magazine—Natick, Mass., April 21, 2021—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are…
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Six Resorts Chosen for Inaugural Rise Up Challenge
SAM Magazine—Natick, Mass., April 20, 2021—Six lift maintenance teams have been chosen to participate in the inaugural Rise Up Challenge supported by Leitner-Poma of…