SAM Coverage
Author: Sarah Wojcik
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Cohen Named Mammoth, June President and COO
SAM Magazine—Denver, Colo., June 11, 2021—Alterra Mountain Company named Ron Cohen president and COO of Mammoth Mountain and June Mountain, Calif., effective immediately. He…
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Katz Amsterdam Foundation Focuses in on Racial Justice
SAM Magazine—Broomfield, Colo., June 11, 2021—The Katz Amsterdam Foundation, founded by Vail Resorts CEO Rob Katz and his wife Elana Amsterdam, has determined a…
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Major Resort Ownership Groups Band Together to Fight Climate Change
SAM Magazine—Denver, June 10, 2021—Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts have joined forces to develop the Climate Collaborative Charter, a unified effort…
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NSP Names New CEO Amid Continued Staff Turnover
SAM Magazine—June 9, 2021, Lakewood, Colo.—National Ski Patrol (NSP) named Chris Castilian as its new chief executive officer. Castilian succeeds former executive director Meegan…
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U.S. Ski Areas Rebound with 59 Million Skier Visits
SAM Magazine—Lakewood, Colo., June 8, 2021—Skier visits in the U.S. totaled 59 million during the 2020-21 winter season, according to the National Ski Areas…
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Vail Resorts Fiscal 2021 Q3, Early Season Pass Sales Show Strength
SAM Magazine—Broomfield, Colo., June 8, 2021—Vail Resorts, Inc. (VR) reported third-quarter gains compared to the prior year’s quarter, with both quarters heavily influenced by…
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Quebec 2020-21 Skier Visits Up
SAM Magazine—June 7, 2021—Despite significant pandemic-related operating constraints, Quebec resorts recorded 6.1 million skier visits in 2020-21, exceeding the province’s 10-year average of 5.9…
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Rob Rohn to Lead CMH Heli-Skiing & Summer Adventures
SAM Magazine—Denver, Colo., June 3, 2021—Alterra Mountain Company named Rob Rohn president and COO of CMH Heli-Skiing & Summer Adventures, effective immediately. Rohn will…
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Snow People—Spring 2021
RESORTS NICK LAMBERT, BOYNE RESORTS Boyne Resorts, Mich., named Nick Lambert chief marketing officer, effective June 1, 2021. He succeeds Ian Arthur, who is retiring…
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Jared Smith Named Alterra President
SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO…