SAM Coverage
Author: Sarah Wojcik
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PSIA-AASI and Women of Winter Partner on BIPOC Initiative
SAM Magazine—Lakewood, Colo., August 4, 2021—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has partnered with grassroots organization Women…
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Toggenburg Sold, New Owner to Close It, Sell Assets
SAM Magazine—Fabius, N.Y., Aug. 4, 2021—Toggenburg Mountain in upstate New York was acquired by Peter Harris, president of Intermountain Management, which owns nearby Song…
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How to Evolve Your Guest Experience for the Next Generation
accesso sponsored content There’s a lot of preparation involved when planning an upcoming snow adventure, from browsing different options and purchasing tickets to choosing…
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2020 SAMMY Award Winners
This year’s SAMMY Leadership Award honorees embody many of the mountain resort industry’s hallmarks: creativity, work ethic, entrepreneurship, selflessness, and involvement. The class of…
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Summer Supplier Guide
Choosing your next summer attraction or service is made easier with company and product descriptions, videos, testimonials, and contact information. Click on a logo…
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Technology Supplier Guide
Technology continues to play a growing role in how ski resorts operate and serve guests. This supplier guide highlights companies providing innovative solutions across…
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Snow People—Summer 2021
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole…
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One Week Left to Vote in Lift Mechanic “Rise Up Challenge”
SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled,…
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Deer Valley Raises Minimum Wage To $15
SAM Magazine—Park City, Utah, July 20, 2021—Deer Valley Resort, Utah, will increase starting wages to $15 per hour for the resort’s hourly, non-tipped positions. Wage adjustments will also be made for eligible staff members to maintain a differential…


