SAM Coverage
Author: Sarah Wojcik
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Sustainability Mountain Department
Environmental sustainability is increasingly important for ski areas and mountain communities. The Sustainability Department examines energy efficiency, water management, climate-resilience planning, waste reduction, and…
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Snowmaking Mountain Department
Snowmaking remains one of the most critical components of ski area operations. The Snowmaking Department covers snowmaking systems, best practices, air and water management,…
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Technology Mountain Department
Technology is transforming how ski resorts and mountain operations work. The Technology Department explores digital tools, operational software, automation, data systems, and guest-experience tech…
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Lift Operations Mountain Department
Lift operations are essential to safety, guest flow, and overall mountain efficiency. The Lift Operations Department focuses on lift management, staffing, training, maintenance practices,…
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Alterra Names Brownlie COO for Resorts
SAM Magazine—Denver, Colo., April 5, 2021—Alterra Mountain Company has promoted Mark Brownlie from regional chief operating officer (RCOO) for the company’s Western Region to…
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Metric Centric Customer Voice Snapshot
Explore key themes and insights discovered by Metric Centric during the customer listening sessions they held over the past year.
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Covid Causes More Closures in B.C.
SAM Magazine—Kelowna, B.C., April 1, 2021—Canadian resorts Revelstoke and Big White are both closing ahead of schedule, just as British Columbia enters a three-week…
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OIA Study Reflects New Outdoor Participant Demographics
SAM Magazine—Boulder, Colo., April 1, 2021—A special report from the Outdoor Industry Association (OIA) found that new, more diverse outdoor participants sought new recreation…
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As Vaccinations Rise, So Do Resort Travel Plans
SAM Magazine—Denver, March 29, 2021—With vaccinations accelerating in many locations across the U.S., resort travel planning has begun returning to normal, according to the…
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Snow People—March 2021
Resorts Maggie Murray and Jesse True, Arapahoe Basin, Colo. Arapahoe Basin welcomed Maggie Murray as its new finance director and Jesse True as its new…