SAM Coverage
Olivia
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Skier-President– Gerald R. Ford
One of the nation’s most prominent skiers discusses the influence of skiing on his life. By David Rowan.
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People–Older, Relocated And More Diverse
Knowing demographic trends will enable ski areas to direct marketing to appropriate groups.
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Ski Schools– User-Freindly Learning
Through a neat step-by-step process, skiers can’t fail to learn how to turn the things.
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Marketing– The Science Of Growth
Increasing the number of skiers can no longer be seat-of-the-pants; sophisticated marketing techniques are needed.
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B-77 Standard– 2011 And All That
In 25 years, the Standard will still be recognizable, but slowly and inevitably, changes will come.
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Ski Trails–The Future Is On The Fairways
Joe Cushing foresees wider, smoother terrain, but skiers will still be unhappy about ice.
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Architecture–Swinging Pendulum Swings On
Fads and styles will still create extremes, but the influence of people will be more apparent.
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X-Country– A Guide To X-C Sci-Fi
The Cinderella in our midst might be the sport Alpine has so often regarded as a step-sister.
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Rental Gear– Integrated And Automated
Better systems, but fewer suppliers will make renting a simple three-step process.
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Greenhouse Effect– Global Warming
Dr. James Hansen explains how changes in weather patterns will ultimately affect skiing.