SAM Coverage
Olivia
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Where Marketing Efforts Work
In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.
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Views From The Old World
How the european press viewed the World Alpine Ski Championships-and Vail, the host.
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David Ingemie Takes The Helm
The first 100 days wil be key to the future of the United Ski Industries Association. Here’s how the new president sees this period.
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Ski Area Advertising– Whats Right Whats Wrong
A highly respected advertising expert critiques ski area advertising with some surprising conclusions.
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Knee Is A Four Letter Word
Injuries to working skiers can be expensive for ski areas. Tests are being used at three ski areas to determine who will be a…
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Rifle Recruitment
When a big staff was needed in a hurry, Bear Valley targeted ad campaigns to selected groups with results that were highly successful.