SAM Coverage
Author: Jordyn Bremmer
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Windham President Chip Seamans Retires; Kristen Leach Named Successor
SAM Magazine—Windham, N.Y., April 30, 2025—Chip Seamans, a 39-year ski industry veteran who has served as president of Windham Mountain Club (née Windham Mountain)…
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Mount Southington Introduces Youth-Focused Sport and Sustainability Program
SAM Magazine—Southington, Conn., May 1, 2025—Mount Southington partnered with local schools to introduce students to both winter sports and sustainability through On Board, a youth-focused…
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Vail Reports Lift Revenue Gains, Non-Passholder Visitation Lags
SAM Magazine—Broomfield, Colo., April 29, 2025—Vail Resorts reported a 3.1 percent decline in skier visits across its 37 North American mountain resorts this winter,…
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The Immigration Situation
Ski areas that employ international workers are likely to feel a staffing crunch in the months and years ahead due to the new administration’s…
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Best and Worst in Marketing 2024-25
A mix of inspired brilliance and uninspired misses round out a comparatively less splashy year in ski area marketing. The relative lack of buzz…
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Peer Reviews 2024-25
Resort marketers gives props to other ski areas’ 2024-25 marketing efforts. Each year in the May issue, we invite resort marketers to extend kudos…
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A Bold New Chapter
While Monarch Mountain’s No Name Basin expansion makes the ski area much bigger, the goal is for it not to change a whole lot.…
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Partnering for Change
Municipal partnerships and an increased focus on advocacy boost sustainability efforts for mountain resorts and their communities. The collaboration between Rachelle Leishman, sustainability manager…
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Adopting Automation
How two ski areas took the leap into automated snowmaking, and what the results have shown. In response to increasingly fickle snowmaking windows and…
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The Wisdom of Whistler Blackcomb
How the largest resort in North America mastered summer, and how you can, too. The simple secret of Whistler Blackcomb’s summer ops success: maximize…