SAM Coverage
Author: Jordyn Bremmer
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Ski NH Marks End of Winter Season with Annual Conference
SAM Magazine—North Conway, N.H., June 10, 2025—Nearly 400 snowsports operators and industry suppliers gathered at Cranmore Mountain Resort, June 3–5, for Ski NH’s Annual…
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Australia Ski Season Off to Strong Start
SAM Magazine—New South Wales, Australia, June 9, 2025—After a couple of disappointing winters in Australia, the 2025 season is off to a more optimistic…
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Q3 Visits Down, Early Pass Sales Soft for Vail Resorts
SAM Magazine—Broomfield, Colo., June 6, 2025 —Vail Resorts’ fiscal Q3 results were a mixed bag. While net income for the quarter ending April 30 rose…
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New Live Sessions for the Ski Resort AI Bootcamp
SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh insights…
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Colorado Reports 13.8M Skier Visits for Third Best Season on Record
SAM Magazine—Denver, June 5, 2025—Colorado Ski Country USA (CSCUSA) projected 13.8 million skier visits in Colorado for this season, ranking 2024-25 as the state’s…
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SNOW PEOPLE TEST
SAM Magazine—Natick, Mass., June 5, 2025—The Ski Resort AI Bootcamp is back with a new round of live sessions this summer, offering fresh…
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Expansion to Double the Size of Doppelmayr Canada Headquarters
SAM Magazine—Saint-Jérôme, Quebec, June 3, 2025—Doppelmayr Canada plans to nearly double the size of its headquarters in Saint-Jérôme, Québec, over the next 18 months,…
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SNOW PEOPLE – June 2025
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier…
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Burke Brings Tom Day Out of Retirement, Appoints Advisory Staff
SAM Magazine—Burke, Vt., June 2, 2025—The new owners of Burke Mountain have coaxed industry veteran Tom Day out of retirement to serve as interim…
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Strong Winter Celebrated, Concerns Discussed at Revived Eastern Canada Ski Areas Conference
SAM Magazine—Gatineau, Quebec, May 30, 2025—More than 560 attendees gathered in Gatineau for the Eastern Canada Ski Areas Conference and Tradeshow, May 26-29. ASSQ…