SAM Coverage
Author: Jordyn Bremmer
-
The Child Care Gap
Limited child care options may be deterring families and impacting guest retention. Child care at ski resorts has always been a hit-or-miss guest amenity.…
-
Marriage Partners
It takes commitment for resorts to realize the many benefits the wedding business can bring. The tradition of the dowry is the ancient practice…
-
Doppelmayr USA Promotes Keith Johns to CEO
SAM Magazine—Salt Lake City, Utah, April 24, 2025—Doppelmayr USA promoted Keith Johns to the role of chief executive officer. He succeeds Katharina Schmitz, who…
-
Grandma’s A Ripper, Too
Why and how to embrace intergenerational participation in resort marketing. Visitation to ski resorts worldwide is composed of six (soon to be seven) generations.…
-
Dig Deep on Data
Use AI to mine your data cache and unlock operational insights. Resort operators accumulate vast amounts of data across operations like F&B outlets, ski…
-
Mastering Your Mindset
Mindset is a leadership tool that sets the tone for your whole team. Mindset is a powerful thing. It influences our behavior, decision-making, communication,…
-
F&B Tech Heats Up
To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation. “What’s the next big thing in F&B tech? Where…
-
Mountain Spy :: May 2025
The Spy asks: “I’ve heard the food is expensive. Is it worth it?” There’s the amount you pay for a meal at a restaurant…
-
Breaking Down the Cost Barrier
Ski Cooper raised its financial performance by lowering ticket prices. At the annual Colorado Ski Country USA meeting in June 2024, members from nearly two…
-
Snow Gains, Market Pains
Weather was a win for resorts this season, but inflation, recession fears, and trade tensions could make next year a tougher sell. Question: Can…